Principal Duties/Responsibilities:

· Generate a robust pipeline of MQLs (marketing qualified leads) through the utilization of strategic marketing and lead generation initiatives and tools.

· Collaborate with marketing and the sales team to optimize the conversion of MQLs to sales pipeline growth through the creation of compelling marketing strategies based on B2B buying behaviors and market trends.

· Research and monitor current industry trends, strategies, and technology to provide insight on ways to improve the lead-generation conversion rate.

· Identify appropriate Key Performance Indicators (KPIs) and provide weekly reports on KPIs of demand generation efforts and ROI; analyze data to provide and execute recommendations for improvement.

· Identify and assess data sources to maintain high standards of list integrity and strategic targeting to ensure quality leads.

· Manage lead lifecycle in Salesforce including lead scoring, routing, and attribution; leverage marketing automation for nurture sequences and campaign tracking. 

· Attract, engage and convert online website visitors with relevant content and user-friendly functionality.

· Use industry trends and predefined triggers to identify and target key market accounts.

· Drive account research and monitor buyer intent signals and trigger-based alerts to identify accounts showing active research behavior; prioritize outreach accordingly. 

· Stay current on emerging marketing technologies and AI tools; identify opportunities to apply new solutions that improve targeting, personalization, and campaign ROI. 

Knowledge, Skills, Abilities (KSAs), & Competencies:

Essential KSAs:

· Bachelor’s degree or an equivalent level of education and experience in a related field

· Strong ability and awareness to grasp complex, sophisticated solution service sales processes and position effectively to prospects

· Ability and desire to conduct inbound and outbound telephone activities on an everyday basis

· Proficient with Microsoft Office (Word, Excel, PowerPoint)

Desirable KSAs:

· Two years of experience in direct sales/inside sales/lead generation/marketing

· Ability to work with others in a team environment

· Excellent verbal/written communication skills

Competencies:

· Interpersonal Skills

· Task Management

· Strategic Skills

· Communication Skills

Physical Demands and Working Conditions:

While performing the duties of this job, the employee is regularly required to stand; walk; use hands/fingers to handle, or feel; reach with hands and arms; climb, ascend/descend or balance to heights that may require a ladder or lift; stoop, kneel, crouch, or crawl in confined spaces; and talk or hear. The employee is occasionally required to sit. The employee must occasionally lift and/or move more than 50 pounds. The employee is regularly required to use close vision and color vision. The employee is occasionally exposed to outside weather conditions and risk of electrical shock. Work is typically performed in a factory environment and is usually very loud. In the factory environment, the employee may be exposed to hazardous materials and/or greasy or slippery factory floors.

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